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Current situation and breakthrough of transfer film market

author:滄州泰祥  Source:熱轉印膜  Click:   Release time:2014/8/30 10:01:48

With the continuous progress of science and technology, many people in the past did not want to think of the technology came into being. Take the printing industry, now people are not satisfied with the direct printing on paper. A lot of different paper materials and the appearance of complex physical printing have been put to the test of the printing industry. This time the birth of the transfer film.

As the name suggests, the so-called transfer film is transferred to other carriers through the pattern we want to print the physical.

At present, the most popular, the most widely used transfer printing transfer film and thermal transfer. But from the practicality and universality, the application of transfer film is more extensive and more market potential. In this paper, the application scope, the present situation, the market potential and the development trend of the transfer film are briefly described.

Principle and application of heat transfer film

No matter how fancy the name of the business, if only to explore the principle of transfer film is not mysterious. The transfer film is through a special carrier (special paper after special processing), with water as the medium of the pattern transfer to the substrate surface. Of course, since the carrier, the production process and the cost of materials than ordinary printing costs to be higher, the production process is more complex.

Because the printing is carried out in a special way, such as the transfer of the carrier, so the application of the transfer film is very wide.

From the substrate to the raw materials, transfer film can be suitable for glass, ceramics, metal, wood, plastic, leather, marble and other smooth surface materials. Heat transfer film in the transfer process does not require pressure and heating, so for some not high temperature, can not withstand the pressure of ultra thin section is preferred.

From the practical industry to points, daily necessities, electronic products, automotive (motorcycle) supplies, decorations, medical equipment, household goods, hardware, building materials, and many other industries are all kinds of products transfer film service object. It can be said that through the transfer printing products can be seen everywhere in our daily lives.

Market status: chaos, small, low, poor

At present, the transfer film market from the domestic point of view, the characteristics of chaos, small, low, poor, etc..

Chaos is mainly manifested in the following areas:

1 industry terminology comparison chaos. The transfer film process is outside including water coating, water paste two, but the market will have all kinds of nouns and commercial slogans. Especially the water paste business term even more, such as water stickers (according to different requirements are divided into cold and hot film film, cold film is divided into tear film and tear film), water decals, water transfer painting, tattoos and so on. Due to different applications and mobile phone beauty, ceramic decals etc..

2 market prices are relatively chaotic. As a result of geographical differences in the transfer of regional competition film is also a huge difference. Relatively competitive areas of lower prices, business profits are low, but the market is also large sales. Relative competition is not too fierce in the region, the higher the price, the number of sales is also small.

3 supplier distribution is not balanced. For example, due to the economic development of the coastal area, engaged in transfer film manufacturers are concentrated in this area. Especially in Guangdong, Shandong, Jiangsu, Zhejiang, eighty percent of the manufacturers are concentrated in these provinces. In contrast, some areas are not engaged in the industry.

"Small", the main performance for the small size of the manufacturers, engaged in the relevant business is not very strong strength of the company.

General domestic relatively large manufacturers, but also dozens of employees. There are only a few people engage in small workshops, and such a lot of micro enterprises. These engaged in the transfer of the factory is usually associated with a large printing plant. Due to the small size of the manufacturers, it will inevitably lead to waste of resources, the production costs are relatively improved.

"Low", mainly for low technical content. There are many manufacturers due to the size is too small, so do not engage in research and development, their technology is copied or do not touch the edge of the rope, so there will be no technology innovation and improvement.

"Poor" is poor quality, poor after-sales service. Due to the technical content is not high or not mature, the emergence of poor quality is not surprising. Because the transfer film is a consumption of goods, so the quality of the problem is not only the rework rework. If only one-sided pursuit of profitable business, its service will tend to be unsatisfactory performance.

To change the above situation, the need for policies and regulations and system of continuous improvement, but also rely on the development of the industry itself. I believe that with the transfer of the industry market continues to mature, the time is not far to change the status quo.

Unlimited market prospects

Although there are many problems in the transfer film market, but the transfer market potential is very great.

With the continuous development of the economy, consumer demand for packaging, coating, grade is also getting higher and higher. For the printing industry, printing concept also has not the people the impression that the traditional paper printing.

From our daily necessities to office appliances, we need more and better and more practical surface packaging. Most of this package is to rely on transfer. So, after the transfer of a long way to go, the scope of application will be more and more widely.

Because the transfer film is a special carrier of the pattern transfer to the substrate surface, so it is the material used is very special. Currently used in the market to do a variety of raw materials transfer film, the price is also different. But no matter what the difference, the transfer film must be toward a convenient, practical three-dimensional direction of all-round development.

The so-called convenience, is to

 


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