From the full year, March, April has always been the most popular home improvement season. Although the current market environment has been affected by the impact of the environment, but according to the survey from more than and 10 brands Jiezhuang company, this year's home improvement season is still very busy. However, the brand home improvement company executives said that although this season is pretty good, but compared to last year's business volume has dropped significantly. In addition, the biggest feature of this year is the heat transfer film of the owners of "province" word, single significantly reduced the number of.

Jiezhuang company: "Wang" love today

"Compared to this year's economic environment, the signing amount we still good. However, compared to the same period last year, it can be a big difference." General manager of a home improvement company said.

According to him, the company's business is still pretty good, but from the accumulation of the customer's point of view, less than half of the same period last year, a large decline. The boss introduced, the economic downturn, people have less money in the transfer film is more cautious and rational, the costs of investment than ever before, the previous investment sixty thousand or seventy thousand yuan, 80 thousand yuan or even super customers will tend to There are plenty of people who, this year 3 to 40 thousand yuan. And the company in order to win more customers, and even do not always pay attention to the low-end customers have begun to snatch, many companies and home decoration company.

This year's' peak 'business volume less than the same period last year, 20%-30%, the situation is not optimistic, the most difficult is the obvious decline in customer accumulation, the second half will be how it is unknown." General manager of a home improvement company said. The company as large decoration company, could not escape the robbery". He said that this year the real estate market downturn, resulting in the home also followed the depression. The public and consumer awareness is more rational, the transfer film will consider this material has no need to buy so expensive, it is not necessary to do the decoration and so on, so the company can only try to reduce the project cost, the implementation of some of the more simple money transfer film, but smaller companies will undoubtedly make the profit space of this business has dropped the.

It is understood that from the beginning of March this year, a lot of decoration companies began to decline in the volume of business, some decline in about 30%. Some are struggling, and some small companies have quietly closed down, even some of the previous season can "eat meal full" guerrillas have been idle in street.

The reasons for the home improvement market downturn in many ways, but still mainly due to the environment. First, the number of flats fell, a direct impact on the downstream industry Jiezhuang market. Second, the economic downturn, the stock market downturn, the public's spending power plummeted. Third, building materials, artificial inflation, so that some people want to transfer film to wait and see.

Economic environment is not good, home improvement building materials prices have risen. It seems that the customer has shrunk, there is a reason.

Building materials business: sales shrink

In April, many brands of wood flooring business told us that from last August to the present, wood flooring sales have been very poor.

At the same time, although it has entered the April transfer film season, but not many people to buy building materials. In a wooden floor store, the boss is in an interview, saw a customer into the store, immediately greeted up, very enthusiastic to introduce a variety of wooden floor. After that, he reluctantly said: this year can be guaranteed when it is' earned'. Market customers less, I can only cut off some of the clerk, you see, now to the customer, I can only go in person. In addition, I personally go into battle, is to let other staff know, good service is the fundamental survival."

A ceramic shop owner Mr. Wang recently witnessed several peer to neighboring have transferred or diverted themselves. He said that since the second half of this year, it is difficult to do business, not only do not go on a number of small brands, and even some big manufacturers of big brands are difficult to maintain. Fortunately, he promptly adjust marketing strategy, can barely maintain. In his opinion, this is a good chance that the market reshuffle can get a mighty wave crashing on a sandy shore, later this year, and next to the living space, however, will be eliminated by the market.

Owners: transfer film seeking "province"

From the beginning of February this year, there are many owners call this website to seek home improvement companies, building materials and other promotional information. Recently, visited a number of new projects, here, the Jiezhuang company business is a lot, but hard to find traces of the owners.

If you want to know from the home improvement companies this year, the owners of the favorite style of home improvement is to answer most of the minimalist style, to transfer the atmosphere of the film, the key is to save money.

At the end of last October launch, Mr. Li had a few million deposit, in accordance with the original idea, personality transfer film can achieve a long planned dream. But Mr. Wang hesitated, now the company layoffs, with so much money transfer film, it is better to save, once there is no work, but also adhere to a period of time." Then the king's house from the original "contracted with personality" the idea of a simple transfer film was reduced to now "whitewashing shop, can live on the line. According to some home improvement companies, this is not a person's practice, and now many of the owners have similar ideas.

Another owner, because just buy a house, get married, not much money in hand. Is the home of their own design, even no style, empty room, four white landing, there is no traditional ceiling partition complex home renovation, in addition to the necessary beds, cabinets and other furniture, and almost no superfluous things, spatial pattern