"Like a gift", "WeChat red" to the already popular WeChat software and a fire, many heat transfer film enterprises have discovered a potential value of WeChat platform, have joined the business of WeChat marketing team.

Use WeChat platform to allow consumers to understand the enterprise

Compared to micro-blog, WeChat public platform is the most obvious difference between the natural information arrival rate of 100%. As a user of WeChat, WeChat platform must be through this process: know the brand, through various channels of the micro signal or two-dimensional code, or because of the brand itself has a certain degree of confidence, spontaneous find accounts to pay attention to the account. This means that the enterprises only need to spend more effort in the WeChat and WeChat copy design activities planning, push high quality content for fans, not only let the user objectionable, can be converted to customer loyalty.

Create a good brand image with WeChat public account

This small number of randomly interviewed more than 50 WeChat public account more than 10 WeChat users, among the respondents, 61% of users said they would consult the public accounts push information every day, while another 7% users will access after micro-blog with news or interest to forward "circle of friends" or "micro-blog". And it is this high arrival rate, accurate and efficient way of communication, attracting many independent designers or small personalized decoration company's eye.

Light mode to operate WeChat new media

From the beginning of micro-blog marketing, WeChat marketing popular, micro-blog WeChat marketing service providers came into being, is a representative example of the Reuters media company, as a new media marketing agency light mode operation founder, once the implementation of The Voice of China a tour of micro-blog and attention by the industry's general manager of the roadside Chen Yunlei believes that enterprises selecting new media as a new means of marketing, whether for professional organization operation, can not blindly, WeChat marketing is a double-edged sword, well done, will attract more loyal customers, do not, virtually will reduce the brand image.