The transfer film industry for 30 years without new products, latex paint monopoly was gradually broken the wallpaper and diatom mud, Home Furnishing many high-end building materials city transfer film brand stores are not in, but was in the wallpaper and diatom mud an easy job to do almost all high-end, Home Furnishing building materials City, have the wallpaper and diatom mud figure, and the transfer film even X, three X X Toro, a strong brand transfer film has disappeared. The key is that the transfer film distributors in many areas also began to transition to the wallpaper and diatom mud industry, give up the transfer film business for many years, the reason is nothing more than doing hard, profits increasingly thin, too much competition etc..

Don't transfer film industry really have watched their many dealers gradually leave? Transfer film market began to decline? The answer is negative, a mature market, the transfer film is still applied in the material choice, the market share of the first wallpaper, simply can not shake. Europe and the United States said today, is China's tomorrow, how to make China's transfer film to a reversal?

The first talk about the transfer film of the "enemy", why wallpaper, diatom mud will A new force suddenly rises.?

First of all, the original properties of the transfer film products are gradually forgotten by consumers. The inner wall latex paint products are widely used in the transfer film, from the invention to now, the product has no big change, monochromatic, decades of consumption level have greatly improved, consumers to transfer film product is defined as the building materials products, rather than Home Furnishing products, is indeed each family decoration products must be, they are not the most important products. Even the transfer film classified in the chemical products, so consumers buy transfer film when the first sentence is often: your home transfer film environmental protection does not?

Consumers do not attach importance to the decorative wall, of course, otherwise, wallpaper and diatom mud products why consumers will gradually be loved. The wallpaper was born more than the transfer film of latex paint, I remember in the last century in 80s, many China family decoration love wallpaper, interior wall latex paint that belongs to the high-end products, many consumers for economic considerations, selection of cheaper wallpaper, wallpaper and less defects, such as joint is obvious, not environmental protection in a few years, easy to fall off. In recent years, with the progress of science and technology, wallpaper products reborn, to solve the environmental problems, and the style and pattern of more diversified to meet the needs of different consumer groups, the low end Goods are available in all varieties. especially high-end products, if, according to the price per square meter to calculate, at least 10 times more than the latex paint but still can make! Consumer acceptance.

In addition a wallpaper diatom mud products and different approaches but equally satisfactory results, not only material for environmental protection, solve the Home Furnishing environmental safety problems for consumers, is to provide consumers with more decorative effect. So the transfer film emulsion paint and wallpaper diatom mud contrast imaging, immediately out of the weak, even if the price is low, but also because the price is not It doesn't help the situation., key problems.

A gurney wall latex paint China decorating material, is helplessly by the small brothers gradually catch up with looking at a wallpaper shop?, a diatom mud shop is big and beautiful, neighbors and high-end flooring, cabinets, bathroom, furniture, and transfer film shop gradually marginalized, had to survive in building materials the supermarket or low-end building materials wholesale market?

In the face of the wallpaper and diatom mud "oppression", transfer film industry was? Yesterday, a German tour into the new transfer film brand of a few months Chinese investment will be, but broke all want to transfer film industry has not been to the "bottom line": 1 first abandoned transfer film exhibition, a high-profile in the wallpaper soft outfit exhibition; 2 from the floor ceiling wardrobe cabinets etc. industries dig a group of business elite "ground attack"; 3 accumulated 2 months after the first investment conference held in not only in factories, hotels, conference room "primitive" sitting in rows; 4 to all dealers themselves back and forth is this ticket; many "unbelievable", but the whole scene attracted 18 city dealers fall over each other signing, checkout, and is the first purchase full! The most unbelievable is that most are from the contracted dealers Wallpaper, diatom mud industry transfer.

The transfer film brand and the threshold is not low: not less than 80 square meters of shops, high-end building materials City location must be a dealer, the financial strength of not less than 3 million, must have more than 10 people into the team, the first payment shall not be less than 300 thousand of all non mainstream!, let many people even call the senior transfer film cannot read.

A transfer film industry experience of the team, a group of no transfer film operating experience of the dealer, a high too high investment policy (relative transfer film industry), but the subversion of the traditional transfer film industry, playing a successful counterattack, with what is what?

Individuals from a spectator's point of view to do a simple objective analysis, although the model is not everything desirable:

1, the transfer film brand product line, not the traditional latex paint, but the texture transfer film popular in Europe and the United States, composite color three-dimensional texture, itself has a strong "show", in the sales data of Europe and the United States also attracted operators, although such products already in the domestic It is quite common for many transfer. The film also has a brand of these products, and the development of market, but often become a "substitute" for "replacement" has become the "main force", with the most basic "positioning" theory;

2 mode, according to the barrel is the year of latex paint product innovation, at least in 1990s to replace the"