At present, China's annual production of up to 4 tons of construction waste, the world's largest. Among them, the use of thick brick not only caused a huge waste of construction, but also a waste of resources and energy, the transfer film industry to become a sustainable development. Industry associations, as well as some companies continue to advocate the use of thin brick production, but the current transfer film is still a long way to lose weight. In order to promote the implementation of thin brick, technical performance and price to do thin brick even better than the thick brick, on the promotion of the right guide, change the concept of consumer love thick brick.

Transfer film thinning can save 60% tons of raw materials

It is understood that most of the current market are in the transfer film "overweight" state, the conventional polishing brick 300*300 thickness of 6~7mm, 600*600 is about 9mm, and 800*800 to achieve the 12mm, many dealers and consumers' eyes, transfer film thickness standard is not strong, but in fact the transfer film thickness effect the use function. Many industry insiders pointed out that the thick brick is a kind of waste, the current domestic building life is usually less than thirty years, polishing brick general in its life only in the consumption of its thickness is less than 1mm, the rest of the building with the end of life all become construction waste.

In addition, thick brick not only to consume more raw materials, in the process of burning more energy consumption. It is understood that one of the main raw material transfer film black soil due to improper exploitation of the face of the less digging, the price doubled the plight of growth. Transfer film raw materials and energy costs continue to rise, the industry's energy conservation and emission reduction is increasingly urgent, thin film transfer has become an inevitable trend. The thickness of the transfer film for 11.3mm, for example, reduced to 5.5mm transfer film per square meter can save 5.6779 kilograms of standard coal.

If the traditional transfer film thickness can be reduced by 60%, according to the current market Qiangdizhuan annual output of 6 billion square meters, the annual production of only transfer film can save raw materials 7200~12000 million tons, the annual comprehensive energy consumption can be reduced by about 30 billion 600 million kg of standard coal, equivalent to 3 full years in the Three Gorges Project generating capacity, economic benefits and social benefits are all very impressive. Saving mineral resources, reducing sulfur dioxide emissions, saving water resources accounted for about 60%, respectively, 50% and 30%, significant benefits.

Transfer thin film does not want to accept the market acceptance is the key

Transfer film thinning, raw material consumption, pollutant emissions, freight, storage space and cost can be greatly reduced, but in recent years the transfer film low carbon road has encountered various difficulties, which is the decisive factor in market.

In the traditional concept of consumers, transfer film and many products, to the massive is durable, "density before the transfer film is very poor, a breaking off, thus resulting in thick brick is more popular, the transfer film thinning will be dubbed" Jerry ". Huang Jianping, chairman of the transfer film, said in an interview, had tried to transfer film thinning 1mm, but suffered a lot of dealers return, and in fact, transfer film thinning one or two mm does not affect its use. In the concept, many consumers are worried about the thin brick, worried about the transfer film thinning and affect the hardness and wear resistance of the product, the market does not accept the transfer film thinning plan difficult to promote.

In addition to the concept of the impact of price factors can not be ignored. When a new product just listed, due to technical innovation, equipment updating and product promotion costs, product prices are usually higher, and consumers in the short term and can not see the benefits of new products, it is difficult to be accepted, the manufacturer is willing to risk the "ice breaking" task. It is understood that the current market price of ordinary polished tiles ranging from tens to one hundred or two hundred yuan, while the general price of thin brick to be three hundred or four hundred per square meter, the price is not a competitive advantage of thick brick. In addition, the transfer film thinning process can not be completed after a lot of special, will result in a single color transfer film, which also affects its promotion to a certain extent.

From the consumer's point of view, the transfer film is low carbon, whether the production process is not associated with the use of energy-saving products. "People spend money to buy genuine goods at a fair price things, but not you whether the production of energy saving, no one is willing to spend high price to buy a can bring you more affordable products." Enterprises in the production of thin brick must be resolved from the technical and practical price of thin brick, so that consumers feel that it is because of the purchase of thin bricks and good, not just because of the low price of thin brick purchase.

The implementation of thin brick into the fast track market needs to be 2-3 years

Miu Bin, Secretary General of China Association for building health transfer film repeatedly reiterated that the association has submitted to the National Standards Committee and the Ministry of industry to modify the transfer film product standards proposal, and formally approved. The bill if passed, would mean "thin reduction plan would impose a transfer film industry", the plan will be completed in 3 years, is expected to 3-5 years, the transfer of the film "thinning" products will be spread across the country, transfer film industry transformation and upgrading of the road will be officially put on the fast track. However, compared to the association and the government to promote the acceptance of thin brick consumers but not fast, the market to cultivate at least two to three years.

Technically, the transfer film can indeed be reduced, which is consistent with the low carbon, environmental protection concept advocated by the government, but to make a transfer film thinning, by a single enterprise is insufficient, and jointly promote the whole industry needs. At the same time must not be mandatory for all the company's products are thin, because transfer film thinning is difficult, if you are thinner, the products of many enterprises will not be able to cross the border, the ultimate victims also