The thermal transfer film website who used to guess from one place to another, to take the map, a map or a map of the city. Today's digital competition, however, puts the printed travel guide in a dilemma. Now, Katrin Susi or Stefan GPS navigator will say to you: "go down this road, turn left now." New technology and creative concept of the traditional map printed out. Paper maps are still available in the market, according to the three-dimensional mapping (Carto) travel press said, "the market is stable". The publishing house "Germany - Europe 2013/2014" Shell atlas. In addition, compared with the navigator, Atlas does not need power supply, and is not dependent on GPS and the network receive, so always use the map whenever and wherever possible.

Map publisher's list of customers is mainly from transportation, logistics and transportation sector, as well as tourism, hotel and catering industry. The removal of the traditional map product customization, also provides many goods, such as maps and street atlas as well as the advertising business, which also has a new "map products", such as in accordance with the breakfast tray city map design and printed on the map or a map of the city school bag. With the help of digital printing can also be printed personalized short version of the print. Advertisers can choose to show their customers where the company is located in the map fragment, where the company's logo printed on it (logo). Market share is reduced by 10% a year of happiness, another pain, which is the result of competition between the navigation system and map printing, this historical moment can not really explain. At first, the driver of the car navigation system on the road also cited the wrong message to smile, now has developed into the mass consumer market.

Since 2001, the market share of printed urban maps, street maps and maps has been reduced by 10% per year. The reason is autonavigator and on the Internet for free road map and Land Survey Bureau also published work, from their tax funded database making travel plans, and in the book deals with maximum discount sales. The map of new ideas, removing the traditional map printed with new possibilities, map printing service providers also found other methods. The map image corresponding also can be printed on other objects, and a variety of decoration, for example, notebook, embossed postcards, desk pad, fabrics, bags, boxes, stools, chairs, sofa, floor etc..

The imagination for souvenirs or gifts is unlimited. Like a bunch of creative maps. Italy designers to map the city so cleverly designed hand. The waterproof and wrinkle free material printed map, can directly be kneaded into his trouser pocket or small bag.